Burgerville is a Pacific Northwest-based fast-casual restaurant chain known for its fresh, locally sourced ingredients and commitment to sustainability. Established in 1961, Burgerville offers a menu featuring seasonal specialties, burgers, salads, and milkshakes made with ingredients from regional farms and suppliers.

 

I have actively contributed to Burgerville’s PR strategy through daily influencer, trade, and consumer media outlet coverage tracking. For the soft launch of Burgerville’s 39th location in Wilsonville, OR, I curated and pitched a list of influencers, successfully securing their attendance. I attended the event to capture photographs and documented the occasion. Additionally, I developed monthly coverage reports to highlight our team's value and efforts to the client and drafted prep sheets for Burgerville's CEO ahead of media interviews.